JetBlue did a promotional stunt where they would give every passenger on a flight a free ticket to any destination as long as everyone on the flight was in agreement on the destination. The result: Success. Costa Rica.
“In a social experiment doubling as a JetBlue commercial titled “Reach Across the Aisle,” the airline offered 150 passengers a free flight, but the catch was that they had to unanimously agree on the destination.”
More at Today and at JetBlue’s Facebook page.
(Contributor: Annika Lutan)
Crowdsourcing and Human Computation 