How useful is Google search data when predicting primary elections?

Information about how many queries different candidates gets can play a role in predicting election outcomes.

“Search traffic on election day has tracked primary results reasonably closely so far in 2016, performing particularly well in New Hampshire where it provided a near-perfect match for the final vote totals. As a result, leading quantitative websites like FiveThirtyEight have begun citing it as a potential leading indicator of performance at the ballot box. The New York Times just posted a story encouraging readers who want to know how voting is shaping up to consult the Google Trends database. And Google itself has launched an animated tracker of search traffic in each state for today’s Super Tuesday primaries.”

More at The Economist.
(Contributor: Pragya Verma)

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How useful is Google search data when predicting primary elections?

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