Public Wi-Fi data can reveal why you really bought that sandwich

You can apparently learn a lot about where people choose to eat — if you can track people’s locations and know something about them.

“Why do people choose one lunch spot over another? The answer is in your Wi-Fi connection. At least, it is according to researchers at the Federal Institute of Technology in Lausanne, Switzerland, who used millions of points of anonymised Wi-Fi location data to work out why certain on-campus eateries were more popular than others.”

More at Wired.com.uk.
(Contributor: Haym Hirsh)

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Public Wi-Fi data can reveal why you really bought that sandwich

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