Discusses Netflix’s positioning itself for the future, starting with a discussion about being driven by user data — even down to picking the image to use for its offerings:
The instant Daredevil premiered, Netflix greeted its users with eight header image variations of Matt Murdock and friends, shown to customers in eight identically sized chunks. Netflix immediately began tracking which top shots inspired the most streaming.
By now, those eight images will have given way to the best-performing two or three. After 35 days, one of those will become the default. The rest will vanish. This happens now for every Netflix original show. It’s survival of the clickest, all around the world.
More at Wired.
(Contributor: Haym Hirsh)